Digital Marketing

Overview

A Digital Marketing Specialist is responsible for developing, implementing, and managing online marketing strategies to promote a brand, product, or service. They focus on driving traffic, engagement, and conversions across various digital platforms using SEO, PPC, content marketing, and social media strategies.

Responsible For

• • Developing and executing digital marketing campaigns across multiple channels (social media, email, SEO, SEM, etc.).
  • Managing and optimizing paid advertising campaigns (Google Ads, Facebook Ads, etc.).
  • Conducting keyword research and implementing SEO strategies to improve organic search rankings.
  • Creating, curating, and scheduling engaging content across digital platforms.
  • Analyzing performance data to refine strategies and improve ROI.
  • Monitoring social media trends, tracking competitors, and suggesting improvements.
  • Collaborating with the creative and content teams to develop brand messaging and marketing materials.
  • Using analytics tools (Google Analytics, SEMrush, etc.) to track and report campaign performance.

Specific Skills

Technical Skills:

• Proficiency in Google Analytics, Google Ads, and social media advertising platforms (Facebook, Instagram, LinkedIn).
• Strong knowledge of SEO techniques and tools (e.g., Ahrefs, SEMrush).
• Experience with email marketing platforms like Mailchimp or HubSpot.
• Familiarity with content management systems (CMS), particularly WordPress.
• Ability to analyze and interpret digital marketing metrics and KPIs.

Interpersonal Skills:

• Strong creative and content development abilities.
• Excellent written and verbal communication skills.
• Strong organizational and project management skills.
• Ability to work independently and as part of a team.

Educational Requirements

Bachelor’s Degree in:

• Marketing
• Digital Marketing
• Communications
• Business

Preferred:

• Certification in Google Ads, Facebook Blueprint, or other digital marketing courses.